Business Associations Move Member Catalogues to the Cloud

Written by on February 22, 2013 in Search Management Strategies, Uncategorized - Comments Off

Printed catalogues and directories are becoming obsolete as businesses and consumers turn to online search services to answer their needs. Associations are searching for cost-effective and innovative ways to promote their members, both internally and externally.
Introducing the Member Product Promotion Platform (M3P) for Associations
M3P is a specialized cloud search portal service offering designed to meet the needs of trade associations that are looking for an easy-to-manage solution for promoting the brands, products and services of their membership-base.

The value proposition of this service can be viewed from three different perspectives: the association, its members, and consumers.

Association Benefits

• An additional value-added service for membership that will help retain and attract new members.
• An opportunity to add a potential source of new revenue to the association.
• The capability to automatically produce association-specific search analytics and business intelligence reports.

Member Benefits

• Increased brand promotion and lead generation.
• Business intelligence reports organized by industry and product category.
• Additional visitor traffic directed to website.
• Ability to compare search optimization and search performance relative to the industry.

Consumer Benefits

• Ease of access to information via highly optimized search service.
• Information presented within a context of a credible association membership.
• Ability to conduct research and analysis within the industry.

For more information on the service, please click here. You may also wish to download the full service description white paper,click here to download

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