M3P Value Proposition

The value proposition of this service can be viewed from three different perspectives, the association, its member companies and the consumers.

For the association, the key benefits include:

  • Delivery of one more value added service to its membership
  • Opportunity for delivery of other related value added services that are potential sources of new revenue stream to the association.
  • Capability to automatically produce association specific search analytics and business intelligence that are potentially of immense value to all members.

For the members of the association, the key benefits include:

  • Increased brand promotion and lead generation
  • Business intelligence reports that are specific to the industry and product category
  • Additional visitor traffic directed to website
  • Ability to compare search optimization and search performance relative to the industry

For consumers and business buyers, the benefits include:

  • Ease of access to information via highly optimized search service
  • Information presented within a context of a credible association membership
  • Ability to conduct research and analysis within industry

You may also wish to download the full service description white paper,click here to download