The value proposition of this service can be viewed from three different perspectives, the association, its member companies and the consumers.
For the association, the key benefits include:
- Delivery of one more value added service to its membership
- Opportunity for delivery of other related value added services that are potential sources of new revenue stream to the association.
- Capability to automatically produce association specific search analytics and business intelligence that are potentially of immense value to all members.
For the members of the association, the key benefits include:
- Increased brand promotion and lead generation
- Business intelligence reports that are specific to the industry and product category
- Additional visitor traffic directed to website
- Ability to compare search optimization and search performance relative to the industry
For consumers and business buyers, the benefits include:
- Ease of access to information via highly optimized search service
- Information presented within a context of a credible association membership
- Ability to conduct research and analysis within industry
You may also wish to download the full service description white paper,click here to download
